Craft, collaboration, and creative leadership - from brand campaigns to documentary narratives.

Summer Moon Coffee

Summer Moon Coffee called on Jeff Arnold to help shape a new visual world for their latest bag release—one built around warmth, ritual, and the quiet glow of an open fire. Directed through concept, set design, and lighting, the work came together with a close-knit team to carry a 50s–60s camping spirit across all 12 bags.

Cruise America 50th Anniversary Campaign

This national campaign was created for Cruise America’s 50th anniversary—built on wide-open roads, big skies, and the kind of family trips you don’t forget. Through film and photography, Jeff Arnold frames the story around one simple truth: adventure, and home, can live anywhere.

Brookdale Senior Living

Aging Gracefully is a lifestyle campaign for Brookdale Senior Living built around honest, relatable conversations about growing older. I directed, edited, and led the project end-to-end, shaping everything from set, wardrobe, and talent to crew and final narrative, using a real Brookdale community to ground the work in authenticity.

 Ken Means Carousel Docu-series

Directed as a long-form documentary series, this project follows master carver Ken Means as he creates a new hand-carved carousel in Franklin, Tennessee. The series blends intimate character-driven storytelling with the broader cultural history of American carousel craftsmanship.